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You’re Gonna be a Mamma!



When my friend and motherhood mentor Amy Taylor-Kabbaz (from spoke the following words, they resonated so deeply with me:

Feeling good about yourself FOR yourself is so important.

So often we just throw on the same old thing every day silently asking “what’s the point”?

The point is we can’t put ourselves on hold… We mammas need to honour ourselves as women and take the time to say “I am worth this”!

It’s time to honour yourself mamma!

Embrace your gorgeous new body and celebrate your growing bump with clothing that makes you feel


Because you are so worth it!

                                                                                                                      Alex O’Callaghan (Founder of MammaBelle)

Who is the Mamma behind MammaBelle The Label?


Hello! I’m Meegan. I am the Owner, Mamma (to a gorgeous little girl aptly named Bella) and Designer of MammaBelle the Label.

MammaBelle The Label is a Tasmanian owned business! I work out of our little cottage near the ocean putting a bit of love into every dress I send out to its new home! Our dresses are dreamed up and designed here in Tassie.

MammaBelle The Label is my second child, I picked up this label off a close friend of mine I have known for 14 years. I believe in kindness and being the best person you can be, this became even more important to me when I had my daughter. So I switched from office work to something that fed and enriched my soul.

When I am not chasing around my gorgeous two year old, I am growing vegetables or planning what is the next dreamy piece of clothing I will be designing and creating for MammaBelle The Label!

About the clothes

MammaBelle the Label is committed to creating high quality clothing made from gorgeous fabrics and fibres (you definitely won’t find MammaBelle the Label using any nasty synthetics like polyester).

With pregnancy only being 10 months, its important in this world of versatility and sustainability that these dresses were most than just maternity wear, so a secret panel was sewn in under the zip at the front to make them the best on the go breastfeeding dresses you will have! But why stop there……because of the flattering ruching down the side these dresses are designed to wear day to day. Why should we be buying clothing just for pregnancy?

Every floral that you see on the site is created by the minds of MammaBelle! Each dress is designed to flow beautifully over your growing bump, this is because of the super soft fabric mix which ranges from 95% Cotton and 5% Spandex mix to 95% Vicose and 5% Spandex mix. .

Ethical manufacturing is incredible important to MammaBelle The Label, all of our dresses are made with care in China by a gorgeous Mumma of two small children who works with a small team of people to help make these gorgeous dresses in a safe and ethical manner. 

It is extremely important that MammaBelle the Label uses high end ethical suppliers and that MammaBelle the Label’s dresses are NOT created at the expense of someone else’s health and happiness.






My Official Bio


Meegan is the owner and designer of MammaBelle the Label, a gorgeous maternity and breastfeeding clothing label for all women.

Meegan is focused on helping Mammas to-be look and feel beautiful from the inside out, encouraging them to embrace their gorgeous bodies and style their growing bumps.

Meegan honours the creator of MammaBelle ALEX! Who has helped style hundreds of pregnant and breastfeeding women with her original exclusive range of dresses. This range has received an abundance of wonderful feedback regarding the designs. Check out what some of her happy customers are saying on her LOVE NOTES page.


Wanna see who wore MammaBelle the Label?

Check em out on my PRESS PAGE and LOVE NOTES PAGE.